MOBYU

 

Mobyu offers the most advanced targeting options in the industry

 

Use any of the following targeting capabilities on the Mobyu platform to eliminate waste and increase the effectiveness of your video ad campaigns.

With more than 5 billion ad decisions per day, Mobyu is the largest global marketplace of video ad inventory reaching 600 million unique visitors in more than 190 countries each month.

 

• Demo Targeting: Allows advertisers to reach consumers identified by their demographic characteristics such age, gender, income, ethnicity, and more

• Behavioral Targeting: Uses information collected from a consumer’s browsing history including websites visited or searches conducted, and then displays relevant video ads to that consumer, empowering advertisers to reach interested consumers based on age, sex, household income, number of children, interests and in-market status

• Contextual Targeting: Targets an individual based on a subject of particular interest to them, displaying ads on sites related specifically to the content the individual is viewing on a webpage

• Keyword Targeting: SpotBeam targeting gathers anonymous information about a consumer’s interest while searching for a specific product or service on various search engines, categorizing the search and then displying relevant video ads on websites the prospective buyer visits to encourage a purchase

• Geographic Targeting: Delivers customized video ads to an audience in a specific geographical location, enabling advertisers to target by country, state, DMA, city and even zip code

• Re-Targeting: Uses information collected from a consumer’s browsing history including websites visited or searches conducted, and then displays relevant video ads to that consumer empowering advertisers to reach interested consumers based on age, sex, household income, number of children, interests and in-market status